![]() The new collection reworks Fashion Fair’s classics, which were once fronted by the model Pat Cleveland, who will return in a forthcoming digital campaign. Carried exclusively by major department stores, it quickly became a standard-bearer for luxury Black beauty, its advertisements fronted by the likes of Cleveland, Diahann Carroll, Aretha Franklin, and Natalie Cole (and printed in the pages of both Ebony and Jet). So in 1973, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing a makeup line exclusively for Black and brown women with chocolatey bases and golden undertones, all wrapped up in pretty pink boxes. ![]() But the women who walked in it-confronted by an industry that dealt in foundation shades of porcelain on the lightest end of the spectrum and olive on the darkest-were still mostly improvising when it came to their makeup. “We would take taupe eye shadow and different colors of brown and mix it with a regular liquid eye foundation to make the colors to go on our faces, because they didn’t exist,” recalls the now 71-year-old, who, as part of the tour, was responsible for her own “cosmetic supplies.”īy the early 1970s, the Ebony Fashion Fair had become an institution. But Cleveland is still quick to credit the Fair with jump-starting her fashion career-and her acuity with makeup. Of course, there was an element of danger to the journey too, especially as it reached the Deep South. “The Fashion Fair was the most beautiful, glossy, glamorous thing you could have done in 1966, traveling around America and putting on these shows,” says Cleveland. Included in Cleveland’s invitation was a spartan suggested packing list-two pairs of slacks one pair of low-heeled shoes two cardigan sweaters one dark skirt two blouses fold-up slippers for the bus-and the warning that any model who missed a bus departure or skipped a curtain call would be responsible for a hefty $25 fine. With as many as 187 shows during a 12-week run twice a year, Johnson engaged the fashion-mad yet largely overlooked Black middle class, giving them access to Yves Saint Laurent and Valentino Couture that was impossible otherwise-and she ran a tight ship. A kind of mobile runway show, Ebony’s annual trademark event brought highlights from the Paris collections to cities and towns across America via Greyhound bus. The cofounder of the Chicago-based Johnson Publishing Company-which produced the influential magazines Ebony and Jet-was officially inviting a then 16-year-old Cleveland to join the “traveling troupe” participating in that year’s Fashion Fair. Starting with cleanser, toner and moisturizer she launched Fenty Skin to “create amazing products that really work, that are easy to use, and everyone can get in on.In 1966, before she moved to Paris and became a muse to Karl Lagerfeld and Anthony Lopez, the model Pat Cleveland received a letter at her family’s Harlem apartment from Eunice W. After changing the beauty game, she decided to take over the skincare world. Get your essentials all in one click by shopping our sets + travel kits. Feel free to take chances, and take risks, and dare to do something new or different.” Not sure where to start? Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone. Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. From Pro Filt’r Soft Matte Foundation, Hydrating Foundation & Powder Foundation that changed the game with 50 inclusive shades, to the fan-fave concealer and setting powder, to the wide shade range of cream blush, Fenty Beauty products are designed to feel lightweight and love to be layered. Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty-and still seeing a void in the industry for products that performed across all skin types and tones.
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